With the constant adjustment of the search engine algorithm, for SEOer, we should know that the decisive factor of a page ranking is not so single, the era of the outer chain is already in the past, the policy of the search engine is more diversified, the actual The SEO in the traditional sense is no longer there.
So now if you are an SEO external chain specialist, what aspects should we consider to consider whether an external chain is satisfactory? The following Tianzhu website construction team gives 20 considerations, which are the essence of SEO practitioners' years of experience, for our reference!
SEO commissioner, how to evaluate the value of an external chain?
Anchor text
Main features: ★★★☆☆
The reason why the anchor text only takes the elements of the three stars is because the connection is valuable whether or not you have the anchor text. The difference is that a precise anchor text is better than less precise. The fully matched anchor text is better than the partial match, and the anchor text is better than the anchor text. That's it.
2. Page weight
Main features: ★☆☆☆☆
The reason for giving such a low score is mainly due to the search engine. Google has stopped updating the PR, and baidu has never given the official BR. Finding the giants has their own set of algorithmic rules and ranking logic, which is too unpredictable.
Therefore, instead of focusing on the weight of a single connection, it is better to pay attention to the domain name weight, the mainness of the site, the mainness of the page of the site, the relevance, and so on.
3. Relevant
Main features: ★★★☆☆
Relevance is a very important policy, but there is no effective thing to give a correct value.
Despite this, relevance is still one of the main methods of obtaining massive sources of information. It's hard to find thoroughly related sites that may be very relevant, but sites that may not seem relevant can also become your source of information and can be exchanged with them. Don't easily rule out these irrelevant connections or sites.
4. Domain name weight
Main features: ★★★★★
This is the main element of the top 20 rankings. This is the key to determining whether a connection is better than another connection. In general, the higher the domain name weight, the better. The higher the value, the more I can improve my rankings, the more I can attract more people to click, the more influence I can make.
5. Page location
Main features: ★ ★ ☆ ☆ ☆
The reason why the two stars are given is because of its main character. Why do you say that? If the connection is on the footer, on the side of the page, or on the ad side, it is simply considered by the search engine to be an ad connection. If nofollow is set, it seems to be awkward, and it is not a good influence for you. Therefore, being able to fall into the scope of thinking is enough.
6. Internal connection / external connection
Main features: ★★★★★
When you leave the outer link page, the internal connection that is satisfied, and the time of the external connection, it is clear that this page is very important, and the outer chain you left is also very important.
7. The quality of the other connections on the page
Main features: ★★★★☆
This is very important. Unexpectedly, there is no one-stop way to consider the quality of all other connections on the page. You need to check them one by one. The need to pay attention is, do you have to look at this page is open catalogue? If so, then you have to think about whether you need to submit your own URL. Of course, if other connections on this page are good, you might as well try.
8. The page content is in good condition
Main features: ★★★☆☆
This is a very one-sided discriminating, because we can pick up the origins of the article, the entire content of the site and so on. The reason why this list is listed is because the search engine is trying to analyze the content of the website through machine follow-up or deep learning, and stalk the user's reaction and feedback on the content, and finally make their evaluation, this is a big trend.
9. User experience
Main features: ★★★★☆
If a page is very popular with users, users will continue to click on it, then the search engine will see this from browsers, Android, wifi servers, etc., so sharing valuable content on social media is very important. This will promote a lot of forwarding of the external chain, and ultimately bring traffic!
10.Follow and no-follow
Main features: ★★★★★
In each background test, we found a nofollow connection and a follow connection, the treatment is not the same. Although they are all very good, remember that the nofollow connection is closely related to the followed connection itself, you should try to use some profiling to find out those nofollow connections.
11. The depth of the page
Main features: ★☆☆☆☆
In the past, the connection of the first-level directory was more simple than the connection of the secondary directory, and the homepage was simpler than other pages. But today, the search engine is able to pick up all the pages, they identify all the pages, and understand all the pages.
12. Picture vs text
Main features: ☆☆☆☆☆
Don't worry too much about this, because it is too significant. The picture connection is weaker than the anchor text. Of course, if the traffic caused by the picture connection is higher than the anchor text, it is another matter!
13. Connections and page years
Main features: ☆☆☆☆☆
There are some traceability things that can be seen in the connection and page age. Maybe you will think that some years of connections have little effect on ranking, but the opposite is true. Usually we can see that a new page always likes to connect to an old page, and the elements are here.
14. The topical page
Main features: ★★★☆☆
This is not to say that from the point of view of the domain name, the prestige of this site, but rather the prestige of this site under a hot topic. The quickest way to check is to look up a topic in any of the search engines, then see if the policy site is ranked in the top 10, and then use the key words to retrieve things one by one to check the key words.
15.JavaScriptvsHTML
Main features: ★ ★ ☆ ☆ ☆
The reason for saving two stars for this feature is that the code is still a way to get the lookup engine to look out, and website operators can still change the code to influence page rankings. You can check the lookup engine snapshot to see if the site is connected or not.
16. Waste connection
Main features: ★★★★☆
This is very important. If the search engine finds that the site has too many waste connections, it will immediately give the site a lower authority and may have more severe rewards and punishments. If you can, you can open up the relevant analysis and give yourself a score to see if there are too many waste connections.
17. Connection added speed
Main features: ☆☆☆☆☆
If you are doing white hat, non-manual, non-waste connection construction, you will never need to worry about this. If not, you have to worry. Never feel that you are smarter than the search engine, it won't catch you doing it. If you have to do this, try to make the connection look at the bottom and look pretty.
18. Authorauthority author authorization
Main features: ★ ★ ☆ ☆ ☆
The main point of this connection to the builder is more in terms of influence, not a simple SEO perspective. If you can find a prestigious expert to compile content for your site and connect you, it's really great! You can quote the experts when you are implementing a website.
