What preparations need to be done before the construction of the corporate website?

Some customers who consult the website, many companies will not prepare anything before doing the website, just know to ask the website construction company, some customers think that the preparation work before the website construction is very simple, everything can be handled by us. ,Is this really true? The final operation of the website construction depends on the operation of the enterprise itself. Before the website construction, the enterprise must actively participate in it. Otherwise, the operation will encounter many problems in the future. It is very important to prepare the website well! You can start by the following points:


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What is the website for?


First, what kind of website do you need to make?


(1) Corporate website construction (2) Brand website (3) Shopping mall website (4) Portal website




We take the construction of corporate websites as an example. The purpose of customers is to realize online investment, display corporate brand image, and realize profit from online...


If the company's sales model is based on investment, then this type of website is called a merchant-type website, that is, the website is for those who are looking for a project customer base, then the next The website must be tightly grasped by the target customers' concerns and structured.




What do the website need to do for us, and what features does the website need?


According to the purpose of the construction of the company's website, the function of the website is determined. For example, the investment-type website requires the submission of the investment promotion form, the application for joining, the successful customer case, etc. It is important to avoid that all functions must be around a certain purpose. Many customers will Tell me that I have to place an order directly and pay online. Imagine that your customer can place an order directly without consulting.




Corporate attention and participation in the website


The company's website is like a company's own children. Although it can be given to a third-party website company to take full responsibility, but if the company has its own ideas, it can participate. After all, the company knows its company best. The more the company pays attention to the website, the more The more the participating websites are produced, the faster the website is produced, and the faster the website's effects are reflected.




Do a good job in post-operation and staffing


Before the website is launched, it is necessary to consider the staffing and management system after the website is online; the most basic configuration:


Online customer service: responsible for the reception of visiting customers;


Planning and promotion: promotion of program planning;


Editor: Original soft writing.




Set website promotion goals


After the completion of the construction of the corporate website, the ultimate goal is to help the company achieve network profitability and bring online customer resources. How to achieve this goal? It is to promote, so we need to set the means of promotion and promotion implementation stage; such as SEO optimization: website weight, website index, core keyword ranking is the focus of the promotion website, but also the key to determining the website ranking, how long to achieve certain Website inclusion? How long does it take to reach the position of a keyword?




The Scorpio website construction team believes that it is an attitude to be responsible for the website when preparing a lot of questions before doing it. I believe that you are also taking it seriously!